Art Direction & Full-Service Creative Consulting
I’m an Art Director, Designer, and Creative Consultant with a background in business – and the past 10 years almost exclusively in the coaching and conscious leadership space.
People come to me when something feels unclear, fragmented, or out of alignment: a brand that no longer reflects what it’s really about, a creative process that has lost momentum, or a message that exists but can’t quite find its words yet. Together, we create clarity, coherence, and direction.
My work spans copywriting, campaigns, landing pages, events, podcasts, and creative direction.
But what ties it all together is a deep interest in helping people who do meaningful work communicate it with confidence – without losing what makes them them.
I think in outcomes, not just aesthetics. My business background means I always ask: does this actually work? Does it reach the right people? Does it move something forward?
If you’re looking for someone who can turn your vision into something tangible, I’d love to hear from you.
Services
Art Direction & Visual Concept Development
For brands, projects, and people who need a visual language that actually fits. This includes concept development, visual systems, and creative direction – connecting strategy, aesthetics, and purpose so everything feels like it belongs together.
Creative Consulting
For moments where clarity is needed before anything gets made. This can look like creative strategy and positioning, sparring with founders, leaders, or creative teams, or working through transitions, rebrands, or creative blocks. Formats range from single sessions to longer-term support.
Design
Hands-on design work, depending on what’s needed: identity elements, editorial design, digital assets, and conceptual layouts. I work independently or together with other creatives.
Web Design
Conceptual and visual web design with a strong focus on clarity, tone, and user experience. I support projects from early structure and content logic through to visual design and creative direction – working with developers where needed.
Experience Design
Conceptual development and creative direction for events, gatherings, and experiences – digital and physical. This means shaping the narrative, flow, atmosphere, and visual language of an experience so it feels considered and meaningful, not just functional.
Video & Podcast Production
End-to-end creative support for audio and video. This includes developing the narrative and structure, writing scripts or guiding conversations, and overseeing or executing final edits – so the result sounds (and feels) professional, considered, and true to what it’s trying to say.
Collaboration
Most collaborations start with a feeling that something wants to shift – but isn’t fully clear yet. You might come to me with a concrete project already defined, or with a sense that your current expression no longer fits. Both are good starting points.
Our work usually unfolds in one of three ways:
Clarifying before creating
Sometimes the most valuable work happens before anything gets designed or produced. We take time to clarify intention, context, and direction – through conversation, reflection, and creative sparring. This often becomes the foundation for everything that follows.
Focused project work
When the scope is clear, we work within a defined frame: a website, an event concept, a visual system, a podcast, or a specific creative challenge. I bring structure, creative direction, and hands-on execution where it’s needed.
Ongoing creative partnership
Some collaborations develop over time. In longer-term partnerships, I support projects as they evolve – offering continuity, perspective, and a creative home base across different formats and phases.
Get in touch
If something here resonates (or if you’re not quite sure what you need yet but know something wants to shift) I’d love to hear from you.